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Ringback Tones For Cell PhonesGet ready for ringback tones. As a caller, when you dial a cell phone number - or a regular telephone for that matter, you typically hear the standard "ring-ring" until the phone is answered at the other end. That's been normal perhaps since the telephone was invented. But not much longer.
They are similar to ringtones but work quite differently. Ringback tones are not downloaded and do not reside on the handset. They are accessed centrally through the mobile carrier service, like Verizon.
If a fledgling cell phone product, MyCaller, follows the cell phone ringtones craze, "ring-ring" may soon become ringbacks. According to NMS, more than 30 million subscribers in Asia already use ringbacks powered by NMS. Vodafone Germany, T-Mobile Germany, and T-Mobile UK currently offer ringback tones as part of their cell phone services in Europe. The NMS service is also available in North America. In Canada, Rogers Wireless has built its Caller Ring Trax service on the MyCaller personalized mobile entertainment platform.
"Ringback tones have proven to be very popular, particularly top hits and those tracks that lend themselves well to the mobile environment," said Mikael Bäckström, general manager and VP of global services for Ericsson North America, which is distributing ringbacks from EMI's prestigious catalog of recorded music. "Our agreement with Ericsson will allow music fans across the country to personalize their mobile experience even more with music from both current chart toppers and artists from EMI's legendary catalog," said Thomas Ryan, senior VP of mobile and digital business development at EMI Music North America. "Ringbacks provide a great way to express oneself. It's a lot more fun to hear something like Blondie's 'Call Me', or Right Said Fred's 'I'm Too Sexy' than a boring ring."
Verizon Wireless has college ringbacks. The service offers students and alumni specifically designed ringback tones from over 200 colleges and universities. Callers know they've reached a diehard fan when they hear a familiar college fight song or alma mater ringing on their friend's wireless phone. College ringbacks are available at the Verizon Wireless website or you can text the message "RBT" to address "728" from your Verizon mobile phone.
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