"Receiving discounts via mobile phones is a growing trend among consumers," said Scott Terraciano-Spence, vice president of marketing at Taco Bueno, one of the partners in Cellfire's coupons by cell phone program.
Cellfire, the nationwide mobile coupon and discount offer service, is rolling out hot deals that are redeemed with participating merchants, where a barcoded digital discount coupon is read from your cell phone and applied to your purchase.
"For consumers, Cellfire is a great way to save on purchases at your favorite national and local merchants without the hassle of remembering where you left that printed coupon when you want to use it," said Cellfire CEO Brent Dusing.
The mobile coupon service is free and provides frequently updated discounts specific to the consumer's geographic area via cell phone. You can store, search and use many discounts across multiple merchants, including Papa John's, Cold Stone Creamery and Alfy's.