| SHOPPING BY CELL PHONE |
|Mobile Shopping With Backstage Pass|
|Mixing mobile entertainment and fashion shopping, retail giant Macy’s has rolled out its Backstage Pass program. The shopping campaign provides fashion inspiration, advice and tips by delivering short videos to users' cell phones.
Backstage Pass uses cell phone texting as well as emerging QR code technologies. Macy’s was one of the first national retailers to embrace Shopkick, a mobile application that allows users to earn points for checking in at stores and to receive special offers.
More | How Backstage Pass Works
|StarStar Numbers Connect With Your Brand|
|Look for StarStar Numbers on marketing campaigns such as billboards, print and online ads, TV and radio commercials, consumer packaged goods, and more. It's one of the latest ways to connect with your favorite brands while on the go.
StarStar Numbers are easy-to-remember numbers you can call from AT&T, Sprint, T-Mobile or Verizon mobile phones to get a brand's mobile app, Web page, coupon or videos directly to your phone.
More | Examples Of StarStar Campaigns
|Mobile Tickets And Coupons|
|Coupons by cell phone? Yes, your next text message may actually save you some money. With the launch of several new marketing programs you can have mobile entertainment tickets and shopping coupons delivered to your cell phone through text messaging.|