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Nokia 20Lives Game

Nokia Phones
The captivating interactive adventure, Nokia 20Lives game, follows the tradition of the highly popular Nokia Game. [MORE...]

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Next-Generation
Mobile Game
Experience

Another Day,
Another Life

Game History

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NOKIA 20LIVES MOBILE GAME
Next-Generation Mobile Game Experience
Nokia 20Lives presents a next-generation online and mobile experience, combining elements from games, movies, fashion and music business.

Another Day, Another Life
While the previous Nokia Games provided skill-based adventures with time trials and puzzle solving, the web-based Nokia 20Lives game takes players into the lives of 20 fictional characters, selected in random order.

Nokia 20Lives Game History
Nokia 20Lives kicked off on Sept. 19, was played until Oct. 13, 2005, and covered 21 European countries and 11 languages.



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Next-Generation Mobile Game Experience

Nokia 20Lives presents a next-generation online and mobile experience, combining elements from games, movies, fashion and music business.

Participants in the game can step into somebody else's shoes - not only once, or twice, but 20 times. Nokia 20Lives presents 20 fictional characters and gives players a chance of living an exciting day in these characters' lives.

"All of us have sometimes dreamed of being someone else. With Nokia 20Lives we want to offer this fascinating experience to mobile phone users. Nokia 20Lives is more than a game - it is a unique opportunity to connect to other people's experiences and try their life for one whole day," says Heikki Tarvainen, vice president of marketing, at Nokia Mobile Phones.

"The extremely successful Nokia Game, provided five times by Nokia, has shown the way forward for entertaining and inspiring mobile phone users. We believe that the unique concept of Nokia 20Lives presents a refreshing new way of connecting people with Nokia products and the Nokia brand, and provides innovative interaction possibilities."


Another day, another life

While the previous Nokia Games provided skill-based adventures with time trials and puzzle solving, the web-based Nokia 20Lives game takes players into the lives of 20 fictional characters, selected in random order.

Players see the world as the characters see it, meet their friends and family, do their jobs, and make their decisions. Based on their choices made during the game, the players either fail or succeed in their life at Nokia 20Lives.

Nokia 20Lives game uses video and animated images on the Internet, as well as SMS, email and voice messages to share information with the players.



During the game, players may win a mobile phone or compete for the grand prizes, such as a helicopter ride, spa weekend or a trip to a Formula 1 weekend in Monaco, related to the lives of the 20 characters.

With its 20 fictional characters, Nokia 20Lives game presents a mixture of colorful personalities from the fascinating world of media, music, movies and fashion - powerwomen and smooth salesmen, actresses and playboys, photographers and paparazzi, to name a few.